Cut Through the Marketing Mumbo Jumbo and Implement Stuff that Works!

A couple of the current client projects that I’m working on include:  supervising a marketing intern for a local charity, and coaching a new start-up in the services sector. As I work with these clients I’m frequently reminded of just how critical effective marketing is to the success of a business, and just what it takes to have clients really ‘get it’! (more…)

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How to Use Your Website to Attract More Clients

In this day and age almost every business, no matter how big or small, has a website… but is it really doing its job? In the earlier days of the web most websites were simply online versions of the company’s marketing brochure(s) and their purpose was primarily to outline who they were and what products/services they provided to prospective clients. Whilst that purpose still holds true today, the web has evolved significantly and your website can do so much for your business than simply be an online marketing brochure. (more…)

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Winning in the Game of Life and Business

What does it take to consistently perform at your best and produce the results that you desire? There’s no ‘one’ answer to that question. In my experience it’s about having a multitude of tools in your arsenal that you can draw upon in different situations to bring out your best self and ‘hit it out of the park’. One such tool that we use with our clients is called Pitching Your Winning Team. (more…)

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