I was prompted to write this post after receiving an email newsletter from one of my close colleagues that began by asking a fatal question along the lines of: “Are you are finding my  ’insert subject of whatever you were writing about‘ tips useful?” Now you might think that’s a quite innocent question and that it’s a good idea to get feedback from you audience, and on one level both are true. However, the problem lays in the underlying message in your question – which implies that you have some doubt about the content you’re sending out. This is what I refer to with my clients as an ‘unintended impact’.

Read full article: www.movebeyond.net/know-no-limits/business/are-you-making-this-common-error-when-writing-or-talking-about-your-business

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