A couple of the current client projects that I’m working on include: supervising a marketing intern for a local charity, and coaching a new start-up in the services sector. As I work with these clients I’m frequently reminded of just how critical effective marketing is to the success of a business, and just what it takes to have clients really ‘get it’! (more…)
Yes, you did read that correctly! It’s never really a win/lose outcome – it’s actually either a win-win or lose…
Why… you ask? Because the minute you view any kind of disagreement, debate or difference of opinion in the terms of winning or losing – you’ve already lost!
Hopefully you’ll be familiar with the expression ‘you may have won the battle, but you haven’t won the war’. Well that kind of applies here. You may have won the argument, and prevailed in ensuring that your point of view came out on top, but at the same time you unwittingly damaged the relationship – hence you really lost overall. (more…)